Breaking the social activity limitation brought by the COVID-19 pandemic, Samsung launched an online virtual lighting exhibition to fill the need for more consumer-facing product presentations with innovative new strategies. The Virtual Lighting Exhibition now offers a 24/7 access to Samsung’s updated lighting solutions for manufacturers, supply chain partners and end users.

Samsung said that this online booth provides a platform where virtual visitors can access the most current Samsung LED technologies and products. Users can find segmented product lineups grouped according to application covering horticulture lighting, human centric lighting, retail lighting, high-efficacy lighting, smart lighting, light engine and outdoor & industrial lighting.

The virtual booth features highly realistic showcases of Samsung lighting solutions which are accompanied by narrated videos that serve to minimize the communication limitations brought about by the current climate. A range of media operators will offer virtual visitors a series of first-class online exhibitions during which the benefits of Samsung’s LED component solutions can be conveniently assessed.

“Under the current circumstances, it is very difficult to continue face-to-face communications throughout our industry, and this is exactly why we have come up with a new approach to digital communications,” said Yoonjoon Choi, vice president of Samsung LED Business at Samsung Electronics. “Samsung’s Virtual Lighting Exhibition 2020 will serve as an important business showcase where the latest LED component solutions can be displayed without the need for physical meetings.”