The advent of the night economy industry has greatly increased the value of commercial lighting design. Lighting design has changed both in profit model, competition model and participants. The lighting design of the shopping mall night economy is a large-scale, real-integrated new business model that uses lighting as the entrance. It is marketing and creative.

The role of lighting design in the night economy:

1. Helps drive night economic development;

Creative lighting design can drive the development of night economy through direct and indirect methods.
The direct method refers to attracting more passenger traffic to shopping malls and nearby commercial districts through open night tours, thereby driving the growth of nighttime commodity and entertainment industry consumption.
The indirect method is to increase the consumer’s stay, thereby driving the growth of consumption such as catering, and thus driving economic growth.

2. Create visual focus and brighten up the merchandise elements;

The lighting design of the shopping center is not only the architectural lighting design and plant lighting design, but also the lighting design of business signs, shop windows, and facades. With advanced lighting technology, it effectively creates visual focus.
The light can highlight the characteristics of the merchant, highlight the characteristics of the product, and have the ability to monetize the flow through the theme elements of the specific product, thereby achieving a combination with the advertising effect of the merchant and increasing the profit model.

3. Lighting design promises to drive IP economy;

Lighting design needs to deeply consider the combination of light and IP, the combination of light and business, the integration of people and light environment, and the interactive experience of people and lights. The combination of interaction, creativity, and lighting can showcase the shopping mall’s IP and business culture in a night economic environment.
There are many forms of lighting design, including the overall immersive experience, various slogans, festival symbols, characters and so on. No matter from a commercial perspective, or from a cultural and creative perspective, the demand for immersive experiences and festival exhibitions is growing. Shopping centers can use lighting design to promote their IP and commercial cores in many ways. Therefore, whether it is product or creation, the future is towards creativity and product cross-border.

“Night Economy” Lighting Design Principles:

1. Use the lighting type to highlight the architectural image;

2. Use lights to create a unique experience and create a visual vision of lights with a desire to share;

3. Light and visual creation based on art and culture;

4. Lighting Design Drainage Law: consumers stay at the entrance.